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Accept
Credit Cards Without a Merchant Account
By
now you've probably read a few of our articles about getting a
merchant account. However, without two years of accounts for
your business and a clear credit history you're probably going
to hit major problems.
You
may be able to convince a bank manager who you've been banking
with for many years, to apply for an account on behalf of your
new company, but without any real weight behind you you're
going to be hitting some barriers. You can get around these,
but there are certain cases where this will not be possible.
Oh
woe! What can I do?
What's
the answer to your merchant account woes, if you can't
actually get a merchant account? Well, there are a number of
companies providing a service whereby they will take the
credit card orders from your site, process them, and then pay
you by check at a later date. Sounds ideal, doesn't it? Well,
there are many pros and cons to using these services. This
article is all about these companies, and their systems.
What
does this cost?
The
services vary so much that it's hard to give a general figure.
Commission charges can vary between about 10% to 20% of each
transaction. You may also have to pay a membership fee per
month, and possibly a fee for every new product you wish to
sell through the service.
The
Pros
The
advantages of using these services are obvious. For a start,
it cuts out the lengthy process of applying for and then
obtaining a merchant account. This could easily take up to
several weeks, time in which you could have been selling
goods! The other advantage is that without these services, you
may not have been able to sell your goods in the first place,
since you're probably not eligible to get a merchant account
anyway. However, these services are not without their
disadvantages either..
The
Cons
The
disadvantages may be as blindingly obvious to you as the
advantages were. You may find that certain types of goods
aren't allowed, such as Adult materials, firearms, and the
like. If you happen to be selling these sort of goods, then
you'll be hitting a barrier once again.
The
price is also a con. While getting a full merchant account
system isn't particularly cheap, the savings add up once you
receive barrages of orders. With a non merchant-account based
system, you're left with paying a high commission on every
order, plus probably paying fees for new products and
amendments. As you can tell, it isn't the most flexible
solution, which may leave some enthusiastic Web shopkeepers
pulling their hair out.
You
will also find that most providers keep back a percentage of
your fees (over a certain amount) each month, say 50%, for
safe keeping against chargebacks. Since they are
technically the people selling the goods, they are
responsible for any chargebacks by customers. As such, they
keep back a percentage as a kind of deposit. You will be paid
any held back fees after a predefined period of time, varying
between vendor to vendor.
So,
can I use this method?
After
looking at several different providers of these merchant-less
services, it appears that they primarily deal with companies
who are selling tangible goods, or those selling software. The
reasons for this are twofold. Firstly, they can keep a better
track of actual goods, as opposed to 'services' and the like.
Secondly, because they are officially the 'vendor' of your
goods, they are responsibility for whatever happens. As such,
they want to cover their backs wherever they can, and with
tangible goods this is much easier. However, two of our
featured providers do offer the intangible service.
However,
you will see that there are providers who will allow you to
sell intangible services through their systems, despite the
majority dealing with tangible goods. They are always worth a
try, especially if you have no other options available.
Who
provides these services?
DigiBuy.com
Digibuy
provide an immensely unique service to those wishing to sell
software over the Internet. They take a 13.9% commission of
each order, and charge either $29.99 or $199.99 for setup of
your account, including one product. The higher fee of $199.99
allows you to use customizable order forms. You are then
charged $9.99 per extra product you wish to add to the
service.
No
fees are held back by Digibuy, except their 13.9% commission,
which makes this service appear to be fast, professional and
worthy.
iBill.com
A
defined leader in the market, iBill can provide a variety of
services to you. They offer a plethora of options, from those
who wish to sell intangible services (such as Web hosting
etc.), to those with tangible goods. iBill do specify specific
limits on transaction values, depending on your scenario. They
also take between 11 and 15 per cent of each sale, which makes
them a good deal.
If
you're selling intangible goods, these are one of the few
companies who'll let you do it without a merchant account.
They're one of the big names, they try and look professional
at all times, and they're definitely worth a try.
ABanx.com
ABanx
provide a very similar service to IBill, providing services to
retailers of both tangible and intangible goods. Within the
first three months it appears as if ABanx will hold back any
sales over $500, to protect against chargebacks, although it
will pay the remaining sum to you later. ABanx charge a 14%
commission, which may prove to be a cheap option for you if
your volume is small.
The
only thing to look out for with ABanx is that some of their
services are still in beta-testing. If you're not sure about
anything, remember to ask.
Conclusion
At
this point, you're probably going to be facing a number of key
decisions, and the most relevant to us is.. Do we get a
merchant account, or allow someone else to process our orders?
If you're planning on throwing in your full time job to set up
a site selling products over the Internet, and you're destined
to become big, perhaps it'd be better to try and go for a
merchant account and persuading your bank manager to help you
along the way.
If,
however, you merely want to 'give it a go', and perhaps sell a
low volume of goods, then a non merchant-account based system
would probably do the trick, especially if selling arts and
crafts or your own software packages.
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